Brad Pitt slams cost of new skincare line: ‘Too expensive Brad’ FindSexyJobs


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Brad Pitt has drawn criticism for the expensive price tags attached to his new skincare line, Le Domaine.

During the interview with British Vogue on Wednesday, the 58-year-old actor officially launched his gender-neutral skincare brand, which features products made from grapes picked from a French vineyard.

Following the company’s announcement, Le Domaine released several products, including moisturizers and facial serums. However, since the release, the products’ price tags have been heavily criticized online, with fans questioning the exorbitant prices for the skincare. According to the company’s website, the face serum costs $385, while the moisturizer costs $320. The liquid cleanser, described as a “cleansing emulsion,” is slightly cheaper, with the website listing the product for $80.

The brand’s website also says it will release a liquid cream in January that will cost $310. Customers can also purchase product refills, which range from $260 to $350.

People took to Twitter to share their shock at the cost of the skincare range, with many slamming the actor for the prices.

“Brad Pitt’s skin care serum is THREE HUNDRED AND EIGHTY DOLLARS FOR ONE OUNCE,” one person wrote. “Be serious, Bradley.

“Judging by recent product launches, ‘genderless’ seems to mean ‘more than 10x the price of similar products,'” another person wrote. “350 euros for “SERUM”, Brad Pitt?!”

Someone else added: “Another laugh all the way to the bank. $800 for all three products! All greed and no SPF.”

Others argued that Pitt was following the business trend of other celebrities starting their own skin care lines, but the line’s prices made it unaffordable.

“LOL just saw the prices on this and I’m laughing so hard. Everyone and their dog now has a “cosmetic” or “skin care” product. Who’s next?” one person wrote on Instagram.

Another said: “Can Brad please stop alienating his fans with premium products? A lot of other celebrity products are affordable and successful because they at least try to cater to us plebs.”

People also took the opportunity to criticize Pitt’s praise of ex-fiancée Gwyneth Paltrow and her Goop brand in an interview with British Vogue.

“I love what Gwyneth has done. [with Goop]. She’s still a really dear friend and she built this empire. She’s always had that in her as a curator and it’s been a beautiful creative outlet for her,” Pitt told the paper.

However, Lisa Guerrera, CEO of cosmetics brand Experiment, criticized the compliment, claiming that Pitt only wanted his brand to be as financially successful as Paltrow’s.

“And by ‘quitting Goop,’ that means she got really fucking rich from a successful business,” she said on TikTok. “This is how he plans to get really fucking rich.” Check out these prices!”

In addition to the backlash over product pricing, Pitt also faced criticism over a typo on the company’s website, which has since been corrected, but read: “No preservatives” instead of “no preservatives.” While the folder list was altered, the screenshot went viral on Twitter.

“Brad Pitt releasing a ‘genderless’ skincare line is already controversial, but saying ‘no preservatives’ when they meant ‘no preservatives’ cracks me up,” the post captioned.

During his interview with British Vogue, Fight Club star explained how discovering his Château Miraval winery with ex-wife Angelina Jolie in 2012 inspired him to use grapes in his products. Jolie sought to sell her stake in the vineyard in July 2021, according to court documents.

“And a big part of that is sustainability, this idea of ​​zero waste is something that’s really important to the area and important to me. But listen, when we first came here, I don’t think I ever thought about having a winery either!” he said.

The Independent contacted a Le Domaine representative for comment.

In June, Kim Kardashian faced similar criticism to Pitt after she launched her Skkn by Kim skincare line, with fans claiming her products were unavailable. However, to The New York Times that month, she suggested that not everyone could afford Skkn by Kim, saying, “It’s definitely more prestigious, and to get the kinds of ingredients that I really wouldn’t miss, it was kind of a necessity.”


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